WELCOME to Functional Rustic! Thanks for Stopping by. Reward yourself by seeing all that Functional Rustic has to offer. Explore Handmade Rustic Decor in the Store, Try a DIY Tutorial, Read Inspirational Quotes & Visit the Muscovy Ducks. So much to experience!
Functional Rustic has a promo code now! Use Promo Code: save50 when you check out at Functional Rustic and save 50% on your entire order. And, as always, Functional Rustic offers FAST and FREE delivery right to your door!
I’m not ashamed to say that I am struggling to get the word out that Functional Rustic is a place to buy things – beautiful, handmade things at that! Apparently most stores use sales and promotional offers to get customers in the door – so Functional Rustic will too!
Sales and promotions are nice and all – but I am most proud of the new items I’ve created. The consistent piece of feedback that I have received is that Functional Rustic could benefit from a bit more color. It is this advice that inspired the purple, green and blue coat racks. Talk about colorful! Not only do I love the colors, but the round “hooks” are actually repurposed drawer handles. Gives them such a unique look!
The coat racks are fun to create but I promised myself I wouldn’t make any more until I sold what I already have. They are priced to sell so I will get to build more in not time. (If you want a coat rack but in a different color let me know and I will happily repaint it for you! Also, if you can’t make it to Countryside but want items you see from the pictures – let me know and I can arrange to have it delivered FREE.)
As of today, all of the new Functional Rustic items are in store at Countryside Craft & Antique Mall. The plan moving forward is to store all the new products at Countryside and pull them off the shelves as needed for craft shows. Keep an eye out for the monthly storewide sales (on top of already low prices) and receive at least 25% discounts on all Functional Rustic items.
Check out the new items at Countryside Craft & Antique Mall below!
Looking for a way to help a stranger this holiday season?
Small home business like Functional Rustic can’t afford the advertising that big retailers are able to utilize. We rely on individuals like you to help us introduce ourselves to the public. By sharing/liking posts from your friends (or strangers like me) you allow their products and ideas to be seen by hundreds more people.
Also, we also do happy a dance anytime someone interacts with our content. Seriously.
Each time Linda Schaub and Dutchll like something I published I grin from ear to ear and do a little dance. They are consistently supportive so I am fortunate to do my happy dance every day. It’s hard to say if their specific interactions increase visitors to the website – but the impact their support has on my confidence & motivation is worth more than any number of visitors. Thank you Linda and Dutch!
I also cannot say enough nice things about a woman I recently met named Anna Hitch. I met her and her husband at our last craft show and it was such a treat. Both she and her husband create beautiful handmade crafts. She works with yarn and he with leather. Anna gets a special shout out in the post because she consistently “likes” the Functional Rustic Facebook posts & she left my first review! Anna is my first non-family member to interact with my Functional Rustic Facebook so she is kind of big deal around here. Please help me say thank you to her by following Anna on Facebook and checking out her Etsy store. (Feel free to use the comment section to help me peer pressure her into starting her own website with an online store. 🙂 )
Thank you for reading and checking out my newest creations. I welcome your feedback in the comments below and wish you the happiest of holiday seasons.
I’m running the day and knocking out tasks like crazy.
I. Love. It.
The 10 Inspirational Quotes blog was written and posted early today. Then I spent a few hours taking photos around the property, winterizing the barn and enjoying coffee by the wood burning stove with my husband and our dog.
I encourage you to check out the Etsy store. I spent a considerable amount of time last week updating all of the products, photos and descriptions. When I first set up the Etsy store it took me over a week to take and edit photos, write out descriptions and all of the other steps involved in listing items for sale on Etsy. This time around I was able to make all the changes to the store in the course of one day. I am quite proud of myself.
It has been year since I started Functional Rustic and the anniversary is providing me with the opportunity to reflect on how far I have come and how much I have learned. The Etsy store is a perfect example of this. The reason it went so quickly was because I was prepared. I have spent the year taking and editing product photos so when I had to do it last week it was second nature. I did not have to think about how to get the proper angles or correct lighting – because I practiced taking photos everyday for a year I now do it instinctively.
I do not consider myself an expert on building an online store – but I am knowledgeable. This time last year I was completely clueless. I had never used a hashtag #, never published a blog, never thought to sell something I created and never thought I would own my own business.
Functional Rustic Statistics after one year on Pinterest.
Functional Rustic Statistics after one year on Pinterest.
I taught myself how to do all of this. Over 10,000 website visitors in the past three months and over 7 million monthly Pinterest views and over 1.6 K followers. (I promise to publish how I did it soon. I have over 50 photos that still need to be edited before I publish the final product. But please, feel free to ask any specific questions you have in the meantime.) I read articles & research papers, watched videos and listened to pod casts. I talked to other start up business owners, crafters and bloggers. I spent days viewing every TedTalk I could find on marketing, branding, and overcoming doubts.
Every single day I taught myself something new about how to start a business. ALSO – each week I taught myself a new DIY skill or project. The amount of knowledge and wisdom I have gained in the past year is astounding.
I really am in awe of what I have accomplished for myself this past year.
Like I said, I am getting a lot accomplished today. One of the more productive tasks I accomplished was making promo videos for my signs and chalkboards. I’ve been trying to figure out a way to properly demonstrate the size of my wooden signs and chalkboards. I am hopeful that the videos I took demonstrate it effectively.
I don’t know of any other signs that are thick enough to stand upright on a table. The thickness of the boards has always been the part of my signs that I find most unique. It’s hard to tell in the videos, but it was actually very windy. I’m shocked really, that none of them blew off the deck while I was filming. Ha.
Let me know what you think of the new products / videos below. I can use all the feedback I can get. Thanks in advance!
I’m off to create new projects….may your day be as inspiring as mine!
Measures 3.5 in x 3.5 in x 5/8 in. The handmade Wooden Thank You Card by Functional Rustic is the unique thank you gift you didn’t know you were looking for until now.
The Functional Rustic Wooden Thank You Card is small enough to fit in your pocket and durable enough to take with you wherever you go.
PLUS, the Wooden Thank You Card is made from a salvaged wood shipping pallet and then hand painted with oil paints.
Every single Wooden Thank You Card is unique making each card a truly one-of-a-kind expression of gratitude.
Originally published February 26, 2018. Updated July 31, 2018.
I started my own business, and I have no idea what I’m doing.
I started my own business, and I have no idea what I’m doing.
Yep — that pretty much sums up the thoughts in my head right now. This blog is intended to be my place to share my journey as I intentionally repurpose my life — build my dreams out of what is in front of me. This is my diary.
That’s pretty messed up. I realize that I am about to base my livelihood on the personal blogging concept, but a diary used to be the place that we kept our secrets and our most private thoughts and fears. A personal place that we put tiny locks on to keep others out. Now, it’s a potential revenue stream.
My initial reaction to the concept is of disgust. The vanity of our generation to think that our personal struggles and day-to-day lives are not only of interest but also of value to others. It’s a very self-centered approach to life.
(Considering the purpose of my business is to motivate, inspire and teach — I’m off to a very questionable start.)
Last year I made a conscious choice to repurpose my life — to build my dreams with what is in front of me. It sounds so cliché or like one of the quotes I pin to Pinterest each day — but it’s true.
I decided who I wanted to be and started acting like her.
I envied people on Pinterest or Etsy that took a pallet and created something cool out of it. Or just had a problem and found a crafty fun solution. I wanted to be them — have their skill and creativity.
So, I started telling people I do wood working and repurposing projects. It wasn’t a lie — technically I had built things out of wood before and over the years I have repurposed many items around the house. There is a lot more to the story — but in short, because I told people I did DIY projects I then felt obligated to at least try to DIY something.
Now, at this time in my life I’m an emotional wreck. Trying to sell a house (that apparently had mold that needed remediation), buying a house, moving an hour into rural Michigan, Being responsible for 10 acres of land, feeling displaced by the new surroundings, finding a new career after leaving clinical social work, mourning the death of several friends and continuing to cope with already present anxiety and depressive symptoms.
I was exhausted. My beautiful surroundings got me through it. And finding the pallets and scrap wood the previous owner left behind. (During the tour of the house I mentioned to the sellers that I did wood working — when we bought the house the previous owners not only left all their scrap wood and pallets behind but offered to bring all the left-over wood they had from the barn they were constructing at their new home. They did this expressly because I told them I enjoyed wood working and repurposing pallets. If I hadn’t shared, they wouldn’t have shared.)
I just began building stuff. It wasn’t for any real purpose — just to see if I could. I looked at pictures on Pinterest and tried to replicate them. I failed a lot. But what I ended up with was still really good. I was proud of myself. Considering how I was feeling at the time, being able to feel pride instead of grief or exhaustion was exhilarating. And being able to build housing to protect my ducklings made me feel a sense of security I was lacking after recent unexpected deaths.
Now when I told people that I did woodworking I could show them a picture of something I created. Most people responded the same way I would have just a few months before, “That’s cool — I could never do anything like that. How did you do it? Where do you sell them?”
It was never about impressing others — I only wanted to show myself that I could do it. But when others said that I did something that they couldn’t do — I felt good. It may not be a good thing to say out loud — but I really enjoy being better at something than someone else.
But I wasn’t better than them. I wasn’t doing something that they cannot do. They are no different than I was just a few months before. I’m simply doing something that they haven’t tried yet.
This realization in no way impacted my sense of achievement, but it did make me realize that there are a lot of people out there that could benefit from the empowering feeling of a DIY project.
So now I had a barn full of projects I created, ideas for a DIY blog and a need for a new career. Functional Rustic is born. I could sell the stuff I build and write a tutorial for each item. Buy it or Build it Yourself with Functional Rustic.
It’s a great idea — but I don’t actually know how to build many things. There is no way I can pop out an original DIY tutorial on a consistent enough basis to garner any attention. And, DIY tutorials are helpful but not motivational or particularly eye catching. Needless to say, that thought pattern filled me with self-doubt and killed my inspiration and motivation to build anything. I was paralyzed by the magnitude of what I was going to have to do to accomplish my goal. And I was going to be doing it alone.
To get myself out of the pattern of self-doubt I turned again to Pinterest to read through the collection of quotes I have gathered over the years for just such an occasion. As I’m scrolling I see that almost every single quote has the website for a business on it and a link to their page. So I did the same.
I was feeling optimistic again. I’d taken a very effective coping skill and turned it into not only a means of advertising but also a source of inspiration for others that need a little boost of motivation. Creating quote pins and posting them is how I start my day now. Every. Single Day. Some people get pumped up going for a run or can’t start their day without taking a long shower — motivational quotes is what I utilize to get a good start to my day. I found a way to make something I love, something that I already have at my disposal — into an integral part of my livelihood.
The quotes have me motivated but, I still struggle with the creative aspect of repurposing at times. When that happens I just go for a walk around the yard. The property is stunning so it isn’t difficult to be inspired. The previous owner designed the landscape with great attention to detail. Many of the plants hold medicinal value and the flower beds are always in bloom with various bright colors. The diverse eco-systems she developed encourages diverse populations of birds, butterflies, frogs, deer and other wildlife.
If these sights and experiences inspire me — sharing them with others may inspire them too! The photos and videos also provide a behind the scenes look into where the items I sell are being crafted. If I had to choose between a wooden sign made in a factory or a wooden sign made in a barn shared with ducks and a turkey — I’m going with the barn.
Once again, I took my coping skill of going for a walk in nature into a vital aspect of my personal business.
Now it’s time to spread the word. Weeks of research on SEO’s hashtags, product tags, html codes etc. I’ve read blogs, watched TED Talks and signed up for several social media sites. (In the future I will detail what I did, what worked, what didn’t) The technical aspects are important but are my least favorite part of this process.
(UPDATE: Several months later I now know how to the technical tasks and really enjoy them. The more I understand how it all works the more excited I get to complete it.)
The part of social media I enjoy is the social part. Most of my time on social media platforms is spent looking for other DIY enthusiasts. I compliment them when I appreciate their creativity and ask questions to learn to do it myself. Asking people how they accomplished something makes them feel good — makes them feel respected and knowledgeable.
I know I feel amazing when someone provides genuine feedback on something I created or takes an interest in what I’m doing. Functional Rustic enables me to do that for others as my career. That single interaction is what all this is for.
All the projects, quotes, pictures, videos and stories I share are done so with the express purpose of having a positive impact on an individual — to hopefully spark a lifelong passion or be a catalyst for change in someone’s life. At the very least, I want Functional Rustic to be a pleasant distraction in an otherwise stressful day.
(UPDATE: analytics I have for my website show that most of my visitors come between the hours of 9 and 5. My goal of being a distraction for people during the work day succeeded!)
Each new addition to Functional Rustic is another extension of me — my quotes, my creations, my pictures, my animals (my God this is a very self-centered, egotistical business plan, ha). Until now though, I have been avoiding what makes Functional Rustic truly stand out — Me.
My choice to live intentionally — my failures — my successes — my sense of powerlessness — my self-doubt — my determination — my creativity — my obstacles — my story is Functional Rustic. For that reason — despite my initial feeling of disgust toward personal blogs as a business — I get it now and I support it.
That’s what this blog is all about — the story of I’m building my dreams with what I have in front of me. I’ve repurposed my actions and thoughts to make my dreams a reality. My insecurities are now advertisements. My being distracted by the ducks is now a reason for people to tune in. My failures in creating a project turn in to amusing How Not To stories.
When I am scouring the internet looking for advice on how to do whatever it is that I’m doing — I am drawn to the stories that are personal. I like knowing that someone else felt the same insecurities when they started their own business or felt scared when they tried something completely new. I am inspired by seeing others face their fears or recognize opportunities where they previously only saw obstacles. I thrive on reading of people succeeding despite the odds being against them.
And that is why I’m sharing my story as I build the life I want with what I have in front of me.
I started my own business and I have no idea what I’m doing — and that’s the point.