Originally Published March 7, 2018. Updated August 15, 2018.
Do your research. This is good advice for anything but especially when you are naming your business/blog.
I did not do my research when I started my blog and have spent the day deleting and editing all of my posts. I am paying my penance for not doing my homework.
The Functional Rustic Blog at http://www.FunctionalRustic.com was called My Repurposed Life – for about a week. Ha. It was a good week though. The blog is about repurposing negative thoughts into strategies for success and talking about projects I make from repurposing pallets. My Repurposed Life was a great name for that concept.
Once I had the name, My Repurposed Life Blog, and concept I started writing every day. I linked the blog across all my social media platforms. I made different pins for each of the blog entries and shared them like crazy. I even completed Search Engine Optimization (SEO) on the new blog. I was very proud of my efforts and what I had accomplished in just a week.
Wanting to see if all my efforts to promote it were working – I googled “My Repurposed Life.” Imagine my surprise when www.MyRepurposedLife.com shows up at the top of the search. It even has the little trademark symbol (TM) next to it. Ugh. (Check it out. Great site. Very much like what I want to do.)
My heart sank. Prior to making that search I was feeling so proud, so productive, so capable. I set a lot of goals that week and achieved them. This google search was going to be the icing on the positivity cake. To continue the metaphor, seeing that trademark symbol was like someone throwing the cake on the floor.
I knew immediately I was going to be deleting and editing my content. I felt bad for essentially stealing her name and reached out to inform her of what happened. She was great about it. She simply confirmed it was trademarked and that others couldn’t use the name. I let her know I was editing everything to reflect my new found knowledge and we shared a laugh about how lucky I was to find it so early in my blogging.
I was fortunate that I found my mistake early and that she was as understanding as she was. Imagine if she found my page a year later and had to tell me to cease and desist.
I’ve lost an entire day to fixing this. Some of that time was spent doubting everything I have ever created – but most of it was locating and editing content. If it took me a day to re-do one weeks worth of posts imagine how long it would take to re-do a year’s worth.
Lesson of the Day: Do your research. Even if it is just a Google or Bing search, see if anyone else is using the name.
UPDATE: The Functional Rustic blog continues to be a success. However, today I am in a similar position as I was when I had to change the name. I am switching blogging platforms from GoDaddy to WordPress and now need to update all of my links. Once again I am going through every blog, image and video I posted in the past year (over 2000) to update the links in order to reflect the platform change.
All of the links I have to GoDaddy are going to be non-existent in October when my contract with them expires. In preparation of allowing the website hosting to end, I am transferring and linking all of my content to WordPress.
Fortunately, my experience with the My Repurposed Life/Functional Rustic Blog enables me to know exactly what I need to do now. Considering the amount of work involved in this process, I am grateful that when it came time to do this project I already knew how. Because of my “mistake” before I am not feeling overwhelmed (well, not AS overwhelmed) about the task that lies before me.
UPDATED Lesson of the day: I’ve done this before and I will do it again – better this time.
Written by Sarah Palmer – Owner, Functional Rustic
Did you know Functional Rustic provides more than just a blog? Find out what others already know by shopping in the Functional Rustic Store.
Below are just a few of the handcrafted items available.
3 Tier Wooden Tea Light Holder – Black
3 Tier Wooden Tea Light Holder from Functional Rustic adds a rustic elegance to any space. The 3 Tier Tea Light Candle Holder is made from repurposed pallet wood and hand painted. Free Shipping.
“Bark Spoken Here” Wooden Ornament
"Bark Spoken Here" Wooden Ornament by Functional Rustic is handcrafted from repurposed pallet wood and hand painted with oil paint. Twine is used to hang the ornament. Free Shipping.